A company’s logo is its most important asset. It’s the first thing customers see and it represents the brand. A well-designed logo can make a big difference in a company’s success.

Types of Logo Design


A wordmark is a type of logo that uses a unique font or writing style to represent a company. An example of a wordmark would be Google's logo. The name itself is catchy and memorable, so when combined with the right font, it creates strong brand recognition.


An abstract mark is a logo that is not a recognizable image, like an apple or a bird. Instead, it is an abstract geometric form that represents your business.


A mascot is an illustrated character that represents a company. Mascots are like the ambassadors for businesses. Some famous mascots include the Kool-Aid Man, KFC's Colonel, and Planter's Mr. Peanut.


An emblem logo is a logo that has a font inside a symbol or an icon. This type of logo usually has a traditional appearance. Many schools, organizations, and government agencies use emblem logos because they look striking. The auto industry also uses many emblem logos. Some companies have modernized the traditional emblem look by making logos that are fit for the 21st century.


The text is talking about choosing a logo for a company. The author suggests that it's important to choose an image that represents the company well, and that will be recognizable and remembered.


A combination mark is a logo that has both a word or lettermark and a picture. The picture and text can be next to each other, on top of each other, or combined together to create an image. Some well-known combination mark logos include Doritos, Burger King and Lacoste.

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Drive more leads and sales for your business with Pixitech

Creating a great logo takes time, effort, and creativity. The best logos are simple, yet memorable. They convey a message about the company and its values.
Designers often start by brainstorming ideas and researching the client’s industry. They then create several drafts of the logo before narrowing it down to a few final designs. The client chooses their favorite and the designer makes any necessary revisions.
The process of creating a logo is both challenging and rewarding. It’s an opportunity to be creative and to help businesses build their brand identity.

Pixitech is the leading graphic design firm in the world. They have worked with some of the biggest companies in the world and have 12 years of experience. Contact them today to get started on your new logo.